Nathan’s Famous…
“The NEw York Dog”
Insight: New Yorkers love claiming food as their own and having access to easy grab-and-go meals, making hot dogs a classic New York staple.
Solution: Make Nathan’s New Yorker’s #1 choice by highlighting the absurdity of this unusual and beautiful city through the thing that New Yorkers love the most, food.
Advertising Campaign
Role: Director / Script Writer / Casting Director
“Walking The Dog” - A woman strolls through Central Park, enraging and endearing strangers along the way with the help of her peculiar pooch.
“The Winning Catch” - Childhood buddies attend a Mets game with one intention, catching the ball. But baseballs aren’t the only thing flying around.
“Falling For You” - Two lovers stroll along the Empire State Building, love is in the air… along with certain 100% beef products.
