No. 2 Toilet Paper
“Butt friendly. biodegradable. bamboo.”
Problem: People don’t usually think of sustainability when it comes to the bathroom, but the waste industry is more wasteful than you think.
Solution: Get people talking about sustainable toilet paper, “No. 2” by creating a campaign that brings bathroom talk into the open. By highlighting what people wear on the outside to express what happens inside the bathroom.
Advertising Campaign
Role: Copywriter/ Strategist / Unpaid foot model
Social media
To make No.2 consumers number 1 choice, we created “pooper personas” to get the conversation rolling. Find your persona in the posts below, if the shame runs too deep for you to repost, dm them to your friends to spread the word of butt-friendly, biodegradable, bamboo toilet paper: No. 2.
