Regal Rose Jewelry
“not for the delicate”
Problem: When looking up iconography of goth culture, it is overrun with the same type of person, skinny and white.
Solution: Regal rose makes jewelry for badasses of every shape, color and religion. We created posters reflecting a subculture hungry to express themselves no matter if they fit the narrow mold of traditional goths or punks. Subcultures belong to all cultures.
Advertising Campaign
Role: Copywriter / Strategist
